A welcome pack is a first impression. The box, the products and the message should make the recipient feel expected, rather than handed a bag of logos.
By the Merchly Studio team · Updated 20 September 2026 · 3 min read
An open navy and ivory Air France travel kit with an embroidered pouch, passport holder and bottle.
Begin with the first day
Think about the recipient’s role and routine. A new colleague joining an office may need different items from someone working remotely or travelling. Choose a few useful essentials around that context.
Set a visual direction across colours, branding and packaging. Coherence matters more than the number of objects in the box.
Step one: the box
Choose the box format around the contents, not the other way round. Consider inserts, protection, opening experience and any welcome message. If packs will be shipped individually, the outer shipping packaging needs its own specification.
In the Merchly configurator, start with the box colour, quantity and logo placement before moving to the items inside.
Step two: customise the contents
The catalogue welcome pack contains a t-shirt, mug and laptop sleeve. Each item has its own colour and branding choices. This lets a common identity adapt naturally to different materials and positions.
A bespoke pack can explore another composition. Share the use, budget and delivery plan so the Studio can assess the contents and packaging together.
Plan sizes, quantities and arrivals
Collect clothing sizes early where possible. Decide whether packs arrive in one batch or support a sequence of new joiners. Include packing, storage, delivery and reorder conditions in the conversation.
Keep personal data collection proportionate. For the production brief, quantities by size and delivery requirements are usually more useful than a list of employee names.
Make the total budget clear
Count products, branding, box, inserts, assembly and transport. Ask which elements are included. Samples and complex packing may need separate agreement.
