Plan your vinyl or CD release: format, budget and timing
A physical release has two creative jobs: sounding right and feeling right in the hands. The production plan needs to protect both.
By the Merchly Studio team · Updated 20 September 2026 · 3 min read
A small run of Merchly vinyl and CDs, with green sleeves and fitted black mailers.
Choose the format around the release
Consider programme length, audience, sales channels and presentation. Vinyl, replicated CD and duplicated CD-R have different manufacturing processes and constraints. Start by explaining the project before choosing the process.
A collector’s box may bring several products together. Plan the record and the other components separately, then include final assembly.
Compare the full specification
Disc format, quantity and production method.
Audio preparation and any test or approval stages.
Sleeve or case, booklet, inserts and print finishes.
Assembly, packing and shipping.
Required stock arrival date and delivery destination.
Two quotes are comparable only when they cover the same specification. A unit price without packaging and freight can hide a meaningful part of the budget.
Prepare audio and artwork separately
Ask for the audio requirements and the correct print templates. Confirm track order, side allocation where relevant, credits and barcode requirements with the release team. Keep one approved version of each file.
The artwork proof checks the visual design. Audio approval is a separate step. Assign a person who can make the final decision for each.
Work backwards from delivery
The public release date is not the same as the stock delivery deadline. Include time for file checks, corrections, proofs, manufacturing, assembly and transport. Confirm the schedule with the production team before announcing availability.
Minimum quantities and lead times depend on the format and current production conditions. A late artwork change may affect more than the design stage.
Send a useful brief
Share your format ideas, quantities, audio duration, packaging direction, file readiness and preferred delivery date. A budget helps prioritise options. Merchly can connectphysical music productionwith the wider artist collection.