PSG-inspired teamwear, made for life beyond the stadium.
A club is a community
A crest, a colour, a date, a phrase known only to the fans: your club already has a visual language. A strong merchandise collection translates it into clothing and objects that feel relevant off the pitch too.
We start with your audience and the role of the collection. A supporter range, a staff wardrobe and an athlete’s capsule have different needs. Separating them makes the design, sizing and stock plan clearer.
Three ways to build the range
Supporter essentials: t-shirts, hoodies, caps and bags with a recognisable identity and a plan for reorders.
Limited capsules: a derby, anniversary, final or special collaboration, with a focused launch and controlled quantities.
Staff and teamwear: clothing that suits daily work, travel and hospitality, with fit and care requirements agreed in advance.
You do not need to launch every category at once. A small, coherent opening collection is easier to present, sell and manage than a wide range without a clear purpose.
From identity to finished product
The Studio develops artwork, colours, fabrics and finishing around the club. We consider embroidery, printing and labels as part of the design, then prepare the quote and artwork proof for approval.
Share the size range, intended use and any requirements around colours, sponsors or licensing. Confirm that you can use the logos and artwork supplied. Technical performance garments and lifestyle merchandise should be specified separately.
Plan the season, then the stock
Work backwards from the first event or match. Design approval, samples if needed, production, transport and distribution all need time. Let us know whether delivery goes to a club shop, several venues or a central location.
Track what sells by product and size before expanding the range. Reorders depend on current availability and production conditions. Merchly App can support merchandise sales and stock tracking; discuss the setup with the team.
Yes, subject to the product, quantity and schedule. Tell us the date and the event from the start so we can assess the options.
Can staff and supporter collections share the same identity?
Yes. We can create a common visual direction while adapting products, fits and branding to each audience.
How should we choose quantities?
Start with the audience, sales channels, size breakdown and previous sales if available. Quantities and reorder options are agreed for the selected products.
