merchlyTHE STUDIO · PARIS
THE STUDIO JOURNAL

Great merch
A to Z.

Materials, techniques, budgets, deadlines.
The right questions to ask before creating something great.

Explore Guides
Guides · From first sketch to first sale
NEW GUIDESOUR CRAFT, IN DETAIL
Merchly sample kit: green folio with ivory branding, embroidered t-shirt and colour swatches on a cream table.
Brands3 min read

Company merchandise budgets: compare what matters

Build a company merchandise budget that includes products, branding, packaging and delivery. Compare quotes on a consistent specification.

Read the guide

What are you planning?

A specific question.
A guide to move forward.

Merchly: collectible figure in a forest-green hoodie, m-shaped USB drive and bespoke collector box.
Music3 min read

Your world. In three dimensions.

Bespoke collectible figures, USB figures and logo-shaped USB drives for artists. Merchly develops the concept, product details and collector packaging.

Explore our specialism
Press3 min read

Merch worth talking about.

Billboard France features Merchly and its app for artists and touring teams. Read the feature published on 17 March 2026 and discover Merchly App.

Read the feature
Heavyweight black t-shirt with a green Merchly logo, draped over a pale block with custom labels.
Brands3 min read

Choose a custom company t-shirt well

Fit, fabric weight, sizing, print and embroidery: choose a company t-shirt around real use and prepare a clear production brief.

Read the guide
Netflix event kit: embroidered black overshirt, red lanyards and custom ticket wallets.
Brands3 min read

Event merchandise: a clear plan from brief to delivery

Plan merchandise for a trade show, seminar or launch: audience, quantities, artwork, proofs, production and distribution.

Read the guide
Welcome pack Air France : navy case, ivory sweatshirt, travel pouch and custom gourd.
Brands3 min read

A welcome pack worth keeping

Plan an employee welcome pack: box, useful contents, individual customisation, quantities, sizing and delivery. Build your brief with Merchly.

Read the guide
Silver Apple gift box with ivory scarf, black ribbon and apple logo integrated with materials.
Brands3 min read

Company Christmas gifts with a little more thought

Create end-of-year company gifts and Christmas packs: recipients, useful products, branding, packaging, budget and delivery planning.

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CANAL+ capsule: Varsity jacket black and cream, zipped polo in black mesh and embroidered cap on sage green podium.
Brands3 min read

Company merchandise people actually want to wear

Create a company merchandise collection around useful products, considered materials, branding and everyday use. Start with the catalogue or a bespoke brief.

Read the guide
Merchly Studio creative capsule: printed electric blue t-shirt, collector card and silver pine.
Music3 min read

Turn an artist’s world into a merch collection

Plan an artist merchandise collection: creative direction, product selection, branding, physical music, quantities and launch.

Read the guide
Merchly T-shirts in sizes S, M, L and XL in a black tour case.
Music3 min read

Keep tour merchandise stock under control

Organise tour merchandise inventory: products, sizes, stock counts, transfers, sales and reorders. Build a process the whole team can follow.

Read the guide
Capsule tour Merchly : graphic black t-shirt, cap, pass and small technical bag on green blocks forest and stainless steel.
Music3 min read

How to budget for tour merchandise

Tour merch budgets: from €300 for clubs, €3,000–7,000 for larger venues, €8,000–50,000 for national tours and €30,000–100,000+ for arenas and festivals.

Read the guide
Iridescent CD Merchly silkscreened with green and smoked box with black and ivory graphic booklet, on green acrylic and chrome.
Pressing3 min read

CD replication or duplication: choosing the process

Understand replicated CDs and duplicated CD-Rs. Compare quantity, master requirements, packaging and timing before requesting production.

Read the guide
Vinyl Merchly graphic pouch, cutting bearing tests, transparent green vinyl and aluminum rule seen from the top.
Pressing3 min read

Prepare your vinyl master and artwork files

A vinyl production checklist for audio masters, side allocation, sleeves, centre labels, artwork proofs and test pressings.

Read the guide
Digipack open, digisleeve cardboard and Merchly crystal case combined in a black, ivory and green graphic collection.
Pressing3 min read

Digipack, digisleeve or jewel case?

Compare CD packaging formats, booklet space, materials, print finishes and assembly. Choose a presentation that suits your physical release.

Read the guide
Collector's Edition Merchly sculptural, transparent smoked green vinyl and silver CD around a chromed organic illustration box.
Pressing3 min read

Plan your vinyl or CD release: format, budget and timing

A practical guide to vinyl and CD production: choosing a format, preparing files, comparing quotes and planning approval and delivery milestones.

Read the guide
Macro of three Merchly finishes: embroidery on cotton, green silicone patch on nylon and silkscreen on black textile.
Workshop3 min read

Screen printing, embroidery or digital print?

Compare merchandise branding techniques by artwork, material, quantity and finish. Prepare the right questions before choosing embroidery, print or engraving.

Read the guide
Sport capsule Merchly: technical jacket green forest and ivory, woven strap bag and cap, on graphic slope.
Sport3 min read

Build a sports club merchandise collection

Plan a supporter collection, limited sports capsule or staff wardrobe. Define the audience, products, size breakdown and launch with Merchly.

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Contemporary restoration silhouette bearing a Japanese forest green apron with embroidered wood-pocket Merchly, on an ivory overchick with officer collar.
Hospitality3 min read

Restaurant uniforms: style that works through service

Choose restaurant uniforms around roles, movement, fabrics, laundering and brand identity. Prepare a practical sizing and production brief.

Read the guide

Written by the people
who make it.

The Journal comes from Merchly Studio: art direction, materials, garment decoration, production and pressing. Our guides draw on the projects we make and the questions our clients ask.

Published budgets and lead times are indicative. Your quote reflects your products, quantities and schedule.

FROM IDEA TO FINISHED PIECE

Let’s make
it happen.

Your world, a date, an idea. The Studio helps turn it into a collection.

studio@merchly.fr

Fast response. Express delivery available.

A tight deadline? The Studio confirms the fastest lead time for your products, branding and destination.

Our advisers are also here to help by chat.

Let’s discuss your deadline01 89 62 69 69